The Howard Elliott Collection, Inc., a leading manufacturer/importer of Home Décor products,
announced the launch of its new, B2B website www.howardelliott.com. The new platform, powered by
WizCommerce, is designed to provide a more user-friendly and efficient experience for its
customers, offering enhanced features and resources to streamline operations and foster stronger
partnerships.
The newly redesigned website has a modern and intuitive interface, making it easier for businesses
to access critical information, manage their accounts, and engage with Howard Elliott. Key features
of the new website include:
● Enhanced Product/Service Information: Detailed product specifications, service descriptions, and
downloadable resources are readily available.
● Simplified Ordering Process: A streamlined and secure ordering process for quick and efficient
purchasing.
● Dedicated Customer Portal: Secure access for existing clients to manage orders, track shipments,
view past invoices, and access account-specific information.
● Improved Communication Channels: Easier ways to connect with sales and support teams through
online forms and contact information.
● Enhanced Search Functionality: AI-enabled search that helps guide customers through their
shopping experience. The system offers smart product suggestions, such as related items, faster and
more accurate search results, and alternatives, making it easier for customers to discover what
they need (and what they didn’t know they needed!).
“We are thrilled to launch our new website and all of its powerful capabilities,” says Brian Berk,
President of Howard Elliott Collection. “The platform mirrors the sales app our team will be using
on the road, creating a seamless and intuitive experience across the board. WizCommerce played a
key role in the website’s development, with CEO Div Makkar, CIO Vikas Garg and a dedicated
representative assisting in the transition. We’re excited for how this will enhance both our
internal processes and the customer experience.”
The development of the new website reflects Howard Elliott’s commitment to providing exceptional
service and innovative solutions to its business partners. The platform is designed to empower
businesses with the tools and information they need to succeed in today’s competitive landscape.
“Howard Elliott will continue to embrace the ever-changing technology to assist our customers in
selecting Home Décor products for their retail stores and design projects.,” adds Berk.
