WizCommerce Launches The WizCommerce Podcast, the Wholesale Industry’s First Show Built for the Leaders Rewriting the Playbook
Season 1 opens with RW Collective’s Rebekah Osborn and runs through a lineup of furniture, lighting, and home decor leaders
San Francisco, CA,
June 2026 — WizCommerce, the AI commerce platform for wholesalers, distributors, and manufacturers, today announced the launch of The WizCommerce Podcast, a new show dedicated to the founders, sales leaders and operators rewriting the rules of wholesale. New episodes release every other Tuesday, with full episodes available on YouTube.
The inaugural episode features Rebekah Osborn, Co-owner and COO of RW Collective, a home furnishings, decor, and textile company. Osborn shares the decisions behind two decades of growth, starting with a single retail store in 2005, sourcing directly from India, moving her family to Indonesia to build her own factory, and growing RW Collective into a vertically integrated company spanning manufacturing, wholesale distribution, and nine retail locations.
The conversation goes where most operators rarely go on the record. Osborn walks through acquiring an upholstery factory in Mississippi over a single weekend, rehiring all 75 employees by Monday morning, and the systems-driven approach she used to return it to profitability. She also shares her read on what makes retail work in 2026: experiential showrooms, rapid product development, and treating every business unit as independently profitable.
“For years, these conversations happened privately, at trade shows and over dinner,” said Osborn. “Putting them on the record is good for the whole industry. I’m glad to share what worked, what didn’t, and what I’d do differently.” “Rebekah made the kind of decisions most operators only talk about in hindsight, and she made them early,” said Div Makkar, Co-Founder and CEO of WizCommerce. “That’s exactly the story we built this podcast to capture, with one guest per episode who has navigated real inflection points.”
Season 1 spans furniture, lighting, rugs, textiles, and home decor. Upcoming guests include Ryan Ranzino, VP of Sales at Crystorama; Randy Egan, President of E-Gift and Home Consulting; Greg Mazza, VP of Sales at Savoy House; Brian Berk, President of The HW Collection; and Nitesh Chaudhary, Director of Innovation at Jaipur Living.
Watch the first episode and browse the full season here: https://wizcommerce.com/podcasts/
