Ganz and The Howard Elliott Collection Marketing Leaders Join WizCommerce to Discuss Using AI to Transform Product Photography
Kerri Christman, VP of Marketing at Ganz, and Bree Cassidy, Marketing Coordinator at The Howard Elliott Collection, will share real-world AI strategies and practical implementation insights.
San Francisco — February 13, 2026 — WizCommerce, in collaboration with marketing leaders from Ganz and The Howard Elliott Collection, today announced an upcoming live webinar designed specifically for marketing and ecommerce teams at wholesalers and distributors looking to modernize product photography using artificial intelligence.
The webinar, titled “Masterclass: How to Use AI to Transform Product Photography & Development,” will take place on March 3rd, 2026 at 12 PM CT / 1 PM ET and will feature marketing leaders from prominent wholesale brands including Ganz USA and The Howard Elliott Collection, alongside WizStudio’s AI expert John Carmichael.
For home décor and furnishing wholesalers, product imagery plays a critical role in catalogs, ecommerce, marketplaces, and buyer presentations. However, traditional photoshoots often require significant time, coordination, and budget — making it difficult to scale seasonal collections and frequent product launches.
This session will explore how AI-powered product imagery is helping home décor wholesalers:
How leading wholesale brands are leveraging AI to create high-impact, lifestyle product imagery.
How AI-powered workflows reduce photography costs while accelerating speed to market.
Practical frameworks for implementing AI effectively, including advanced prompting techniques.
How to measure, optimize, and maximize ROI from AI-driven product imagery.
The speaker panel includes:
Bree Cassidy, Marketing Coordinator, The Howard Elliott Collection
Kerri Christman, VP of Marketing, Ganz USA
John Carmichael, Sr. Director of Sales, WizCommerce
The webinar is designed for home décor and home furnishing wholesalers, marketing teams, ecommerce managers, and product development leaders seeking scalable, cost-effective ways to elevate product presentation. Registration is free and open to qualified wholesale professionals.
Event Details
Webinar Title: Masterclass: How to Use AI to Transform Product Photography & Development
Date: March 3rd, 2026
Time: 12 PM CT / 1 PM ET
Format: Live Online Webinar
Registration: https://us06web.zoom.us/webinar/register/5917708926278/WN_mRpzHE3eQAOlAsqUv79CGQ
